Privacy Statement

PRIVACY POLICY FOR SHOWAFFECTION.COM

LAST UPDATED: February 2026

1. INTRODUCTION

ShowAffection ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website showaffection.com and utilize our services, including our online personalized album and gift creation platform.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Services. By accessing and using ShowAffection, you acknowledge that you have read and agree to be bound by all the terms of this Privacy Policy.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

• Account Registration: When you create an account, we collect your name, email address, password, physical address, phone number, and date of birth.
• Payment Information: When you make a purchase, we collect credit card information, billing address, and transaction history. Payment processing is handled by secure third-party payment processors.
• Content You Create: When you create personalized albums, letters, or other content using our Services, we collect the text, photos, personal messages, and other materials you upload or input.
• Communications: When you contact our customer service team via email, phone, chat, or social media, we collect the content of your communications and any attachments.
• Profile Information: Additional information you may choose to provide, such as preferences, interests, and recipient details.

2.2 Information Collected Automatically

• Device Information: Browser type, operating system, device type, and device identifiers.
• Usage Information: Pages visited, time spent on pages, clicks, search queries, and interactions with our Services.
• IP Address: Your Internet Protocol address and general geographic location based on IP.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience and gather analytics. See Section 5 below.
• Log Files: Our servers automatically log access information including IP addresses, access times, referral URLs, and pages accessed.

2.3 Information from Third Parties

• Payment Processors: Name, email, and transaction data from our payment partners.
• Shipping Providers: Delivery confirmation and tracking information.
• Social Media Integration: If you connect your social media accounts, we collect publicly available profile information.
• Marketing Partners: We may receive information about you from trusted partners for marketing purposes.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including:

• Providing Services: Creating and delivering your personalized albums, gifts, and products; processing orders and payments; and customer support.
• Account Management: Maintaining your account, verifying your identity, and preventing fraud.
• Communication: Sending you service-related announcements, updates, order confirmations, and customer support responses.
• Marketing: Sending promotional emails, newsletters, and marketing communications about products, features, and special offers (you can opt-out at any time).
• Analytics and Improvements: Analyzing usage patterns, improving our Services, testing new features, and optimizing user experience.
• Security and Compliance: Detecting and preventing fraud, ensuring security, and complying with legal obligations.
• Legal Requirements: Responding to lawful requests from authorities and enforcing our Terms of Service.

4. HOW WE SHARE YOUR INFORMATION

4.1 Service Providers

We share information with third-party service providers who assist us in operating our website and conducting business, including:

• Payment processors and financial institutions
• Shipping and fulfillment providers
• Cloud hosting and data storage providers
• Email and communication service providers
• Analytics and marketing providers
• Customer support platforms

4.2 Legal Requirements

We may disclose your information when required by law or when we believe in good faith that such disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Enforce our Terms of Service and other agreements
• Protect the safety, rights, and property of ShowAffection, our users, or the public
• Detect and prevent fraud or other illegal activities

4.3 Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that business transaction. We will notify you of any such change and any choices you may have regarding your information.

4.4 No Sale of Personal Information

We do not sell your personal information to third parties for monetary consideration. However, we may share aggregated, de-identified information with partners for marketing and analytical purposes.

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, and similar tracking technologies to:

• Remember your preferences and login information
• Understand how you use our Services
• Provide personalized content and recommendations
• Track marketing campaign effectiveness
• Prevent fraud and enhance security

5.1 Types of Cookies

• Essential Cookies: Required for website functionality and security
• Functional Cookies: Remember your preferences and enhance user experience
• Analytics Cookies: Track usage patterns to improve our Services
• Marketing Cookies: Deliver targeted advertising based on your interests

5.2 Managing Cookies

Most web browsers allow you to control cookies through your browser settings. You can typically delete existing cookies and prevent new ones from being set. However, disabling cookies may affect the functionality of our Services. For more information about cookie management, visit https://www.aboutcookies.org/.

6. SECURITY OF YOUR INFORMATION

ShowAffection implements comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, and destruction. Our security measures include:

• SSL/TLS encryption for data transmitted over the internet (HTTPS)
• Secure password storage using industry-standard hashing
• Access controls and authentication mechanisms
• Regular security audits and vulnerability assessments
• Data encryption at rest in our databases
• Restricted access to personal information by authorized personnel only

Important Note: While we implement robust security measures, no online transmission or storage method is 100% secure. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials.

7. DATA RETENTION

We retain your personal information for as long as necessary to:

• Provide our Services and fulfill your requests
• Maintain your account
• Comply with legal and contractual obligations
• Resolve disputes and enforce agreements
• Detect and prevent fraud

When information is no longer needed, we securely delete or anonymize it. Some information may be retained longer if required by law or regulatory requirements.

8. YOUR PRIVACY RIGHTS AND CHOICES

8.1 Access and Correction

You have the right to access, review, and update your personal information at any time by logging into your account. If you need assistance, contact us at admin@showaffection.com.

8.2 Data Deletion

You may request deletion of your account and associated personal data at any time. To delete your account, log in to your account and select "Delete Account," or email us at admin@showaffection.com with the subject line "Account Deletion Request." Please note that deletion may prevent you from accessing previously created content or requesting copies of past orders.

8.3 Marketing Communications

You can opt out of promotional emails and marketing communications by:

• Clicking the "unsubscribe" link in any marketing email
• Adjusting your preferences in your account settings
• Emailing us at admin@showaffection.com

Please note that opting out of marketing emails does not prevent us from sending transactional or service-related emails.

8.4 California Consumer Privacy Act (CCPA)

If you are a California resident, you have specific rights under the CCPA, including the right to know what personal information we collect, use, and share; the right to delete your personal information; and the right to opt-out of the "sale" or "sharing" of personal information. To exercise these rights, email us at admin@showaffection.com with "CCPA Request" in the subject line.

8.5 EU General Data Protection Regulation (GDPR)

If you are located in the European Union, you have rights under GDPR including access, rectification, erasure, restriction of processing, data portability, and the right to object. To exercise your rights, contact us at admin@showaffection.com. You also have the right to lodge a complaint with your local data protection authority.

9. CHILDREN'S PRIVACY

Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information and terminate the child's account. If you believe we have collected information from a child under 13, please contact us immediately at admin@showaffection.com.

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites and services that are not operated by ShowAffection. This Privacy Policy does not apply to third-party websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites before providing your information.

11. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have data protection laws that differ from your country. By using our Services, you consent to the transfer of your information to countries outside your country of residence, which may include countries that do not have the same data protection laws.

12. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

ShowAffection Customer Service
Email: admin@showaffection.com
Email: support@showaffection.com
Website: www.showaffection.com

We will respond to your inquiry within 30 days of receipt.

13. CHANGES TO THIS PRIVACY POLICY

ShowAffection reserves the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting to the website. Your continued use of our Services following the posting of changes constitutes your acceptance of those changes. We will notify you of significant changes via email or by posting a prominent notice on our website.

Last Updated: February 2026